Free beta for iPhone · UK and US

Clothes that feel like you.

Edit is a personal shopper in your pocket. Show it your taste in two minutes, and every day it finds pieces you'll love, in stock and in your size, with a line on why each one suits you.

Beta invites open soon.

Edit is coming to iPhone through TestFlight first.

Your vibe reveal: Scandi minimal meets quiet luxury

A product page with the reason it was picked

In stock. In your size. Ranked by fit, never by commission.

Our promise

How it works

Two minutes to your picks.

01
Pick the looks you'd wear
No forms about your style personality. Tap what feels like you, skip what doesn't, and add a few words if you like.
02
Meet your vibe
Edit names your blend, something like Scandi minimal meets quiet luxury, and keeps learning every time you save a piece or say not for me.
03
Open your picks every day
Fresh pieces from shops across the UK and US, each with a line on why we picked it. Buy on the shop's own site.

More than a feed

A stylist who listens.

Everything you show Edit, a save, a screenshot, a few words, sharpens the next thing it shows you.

Ask in your own words

“I need a jacket for autumn.” Your stylist answers with pieces that suit you, and remembers what you never want to see.

Stylist chat answering a request for an autumn jacket

This season, your way

Weekly edits and the season's trends, filled only with pieces in your size, and a note on how each trend fits your side of things.

Seen it? Share it.

Screenshot a look anywhere and share it to Edit. It finds the piece, or the closest ones in your size.

Try it on you

Beta

See a dress or a jacket on a photo of you before you buy. A preview, not a promise of fit. Your photo is sent only to make the preview and never stored.

Coming soon

Your wardrobe, working harder.

Add what you already own, from a photo or an order email. Edit builds outfits from your pieces, finds the one thing that would finish a look, and shows your wardrobe on you.

Outfits from what you own
They change only when your wardrobe does, so the good ones stay put.
Forward an order email
What you bought lands in your wardrobe, named and ready to style.
See it on you
One photo of yourself, and every outfit tried on before you get dressed.

23 pieces · 4 outfits

Your wardrobe.

Outfits from your wardrobe

Monday, sorted

4 of your pieces

Dinner, quietly

3 of yours, 1 to shop

Beta

See your wardrobe on you

Picked for you. Nothing else.

Ranked by fit, never by commission

Some shops pay us a small fee when you buy. It never changes what you see or the order you see it in.

Only what you can buy

Every pick is in stock in your size when we show it, from the shop's own site, in pounds or dollars.

Your photos stay yours

Photos you share are read to find matches, then let go. We keep a small thumbnail that only you can see, and you can delete everything in one tap.

Questions

Is it free?

Yes, during the beta. Beta testers will hear first about anything that changes after launch.

Is there an Android app?

Not yet. Edit is on iPhone first.

Which shops does it cover?

Independent labels and names you know, with stores in the UK and the US. You always buy on the shop's own site.

Is it for menswear too?

Yes. Choose womenswear, menswear or both when you start.

What happens to my data?

We use what you tell Edit to pick clothes for you, and nothing else. Read the privacy policy.